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No Discount for Reach: Sam McKnight and Us
When influence becomes currency, someone else pays the bill. Why everyone pays the same price at our salon.
By Hauke Schmidt
Sam McKnight published a text in April: "It is time for a new deal."
The requests
The requests are now routine:
- "I am an influencer, can I get a free cut?"
- "Is there any discount if I post about you?"
Three reasons
Firstly. If one person pays 140 euros and the next pays zero euros plus three stories, the price is no longer defensible.
Secondly. A content appointment is not an appointment. It is a shoot. Attention moves away from what is happening on the head.
Thirdly. Once you accept reach as payment, you negotiate every booking.
The deal with us
A person with a million followers differs here in exactly one respect from a person without an Instagram account: in the parting line perhaps. Nothing else.
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